Welcome To Grassroots
Grassroots Realty Group is a boutique real estate brokerage, founded in Alberta, by Albertans, for Albertans. WE CAME TO CHANGE TO GAME. #JOINTHEMVMT
Our vision is to create a brokerage that is local, fun, cutting edge and competitive for our agents. We want to change the conventional hierarchy of brick and mortar real estate brokerages, while creating an experience for our clients that is cutting edge. Our agents are empowered by technology innovation and a strong brand that reflects who we are as Albertans; Hard working, honest, integral, reliable and intelligent. Grassroots is well on its way to becoming a house hold name in Alberta Real Estate, by connecting its agents across the province in a collaborative way. Our culture is about sharing ideas, strategy and successes with one another rather than creating a dog-eat-dog environment. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta. We have a quality over quantity mentality with our hiring and training. We look for quality professionals who possess integrity, honesty, grit, passion and a positive attitude. Our culture is our #1 priority.
ALBERTA FOCUSED
At Grassroots Realty Group, we’re all about Alberta through and through.
From the bustling streets of Calgary to the serene landscapes of
Banff, we’ve got our sights set on our beautiful province. But it’s not
just about buying and selling homes – we’re invested in Alberta in
every sense of the word. We roll up our sleeves and dive into community
projects, sponsor local events, and do whatever we can to make our
neighborhoods thrive. Because when Alberta does well, we all do well. So
if you’re looking for a real estate crew that’s as Alberta-focused as a
Stampede breakfast, you’ve found us! Let’s make some magic happen in
our backyard together. At Grassroots Realty Group, we’re all about Alberta – it’s our backyard, after all!
“FROM THE PRAIRIES TO THE PEAKS, WE'RE FIERCLY INVESTED IN ALBERTA...”
COMMUNITY MINDED
We believe in building strong connections and making a positive impact right where we live and work. So if you’re looking for a real estate team that’s as passionate about community as you are, you’ve come to the right place! Let’s team up and make our neighborhoods even better together, together through meaningful collaboration and community involvement. When we get involved in our communities, we’re not just making a difference – we’re building connections that make life richer.
QUALITY OVER QUANTITY
Here at Grassroots Realty Group, we’re all about quality over quantity
when it comes to hiring REALTORS. We’re not just looking for anyone to
join our team – we want the most honest, integral, intelligent and fun-loving agents who are as passionate about real estate as we are. So if you’re a REALTOR who’s ready to bring your A-game and have a blast doing it, we’d love to have you on board!
Let’s make magic happen in the world of real estate together.
The Roots Foundation
Grassroots has always been known for its philanthropy. Community is #1 for us. In 2018 we formalized our giving back with out not-for-profit, ‘The Roots Foundation’. A portion of every sale that we do goes back to the community into local non profits, sports clubs, groups and organizations. Our goal is to lead and inspire in real estate and giving back.So let’s roll up our sleeves, dive in, and make our communities the best they can be by giving back and support our amazing province of Alberta.
“OUR CULTURE IS ABOUT SHARING IDEAS, STRATEGY AND SUCCESSES WITH ONE ANOTHER...”
COLLABORATIVE CULTURE
Grassroots Realty Group isn’t just about buying and selling homes; we’ve got an awesome culture of positivity and collaboration! From team BBQs to hitting the links, we believe in bringing good vibes to everything we do. Our positive energy isn’t just for show – it’s the secret sauce that keeps us motivated and excited to help our clients find their dream homes. So if you’re looking for a real estate team that knows how to have a good time while getting the job done, look no further! Let’s make your home-buying journey as fun and stress-free as possible.
BOUTIQUE AND VIRTUAL
The Experience is boutique for the clients and virtual for the agents. Too many ‘virtual brokerages’ lack the boutique touch. Grassroots is local, boutique and game changing while enabling our agents to succeed. The best of both worlds!
"NAMED FAST GROWTH 50, FASTEST GROWING START UPS IN CANADA..."
GROWTH DRIVEN
Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, fastest growing start ups in Canada. A first for an Alberta Real Estate Company. We are exceeding our goal to, by 2025, have over 25 offices and 200 agents across Alberta.
"WE BELIEVE IN THE POWER OF COLLABORATION AND KNOW THAT WHEN LOCAL BUSINESSES THRIVE, OUR COMMUNITIES DO TOO."
LOCAL BUSINESS COLLABORATION
Grassroots Realty Group, we’re all about supporting our fellow Alberta businesses! Whether it’s partnering with local cafes for client meetings or recommending neighborhood shops to our clients, we’re all about spreading the love for our community. We believe in the power of collaboration and know that when local businesses thrive, our communities thrive too. So if you’re looking for a real estate team that’s plugged into the local scene and ready to support local entrepreneurs, you’re in the right place! Let’s work together to build a stronger, more vibrant Alberta
ALBERTA's MOST ADVANCED REAL ESTATE MARKETING PLAN
At Grassroots Realty Group, we’ve got the most cutting-edge real estate marketing plan around. We’re talking high-tech tools, killer social media strategies, and out-of-the-box thinking that gets your property noticed. From stunning drone footage to virtual tours that make buyers feel like they’re already home, we’re all about pushing the boundaries to get results. So if you’re looking to sell your home faster and for top dollar, trust us to get the job done with style and flair. Let’s make your property shine like never before!
Vision
To create the most progressive, hardworking, humble and philanthropic group of Real Estate professionals in Alberta.
