Welcome To Grassroots
Grassroots Realty Group is a boutique real estate brokerage, founded in Alberta, by Albertans, for Albertans.
Our vision is to create a brokerage that is local, fun, cutting edge and competitive for our agents. We want to change the conventional hierarchy of brick and mortar real estate brokerages, while creating an experience for our clients that is cutting edge. Our agents are empowered by technology innovation and a strong brand that reflects who we are as Albertans; Hard working, honest, integral, reliable and intelligent. Grassroots is well on its way to becoming a house hold name in Alberta Real Estate, by connecting its agents across the province in a collaborative way. Our culture is about sharing ideas, strategy and successes with one another rather than creating a dog-eat-dog environment. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta. We have a quality over quantity mentality with our hiring and training. We look for quality professionals who possess integrity, honesty, grit, passion and a positive attitude. Our culture is our #1 priority.
Our agents go above and beyond for their commissions. That’s why we charge a small deal fee per transaction, (with a monthly cap) and you keep a 100% of your hard earned commissions. Many brokerages charge a large monthly fee, or take a large portion of their agents commission in lieu. We want our agents to be able to spend their commissions re-investing into their businesses and spending their free time enjoying our beautiful province.
“OUR AGENTS RE-INVEST their commission INTO THEIR BUSINESSES, not their desk fees...”
Death To Desk Fees
Our agents working in satellite communities were tired of being weighed down by expensive desk fees. High fees are driven by brick and mortar shops, top heavy broker salaries, and royalties to big multi-national brokerage headquarters (often not located in Canada). We are locally founded, locally owned, lean and digital. This enables our agents to invest in the tools that make them successful.
THE ROOTS RESIDUAL INCOME PROGRAM
It’s no secret that residual income is the secret to building long-term wealth. Grassroots is growing and we want you to grow with us! Become a Brand Ambassador and create a lifetime passive income stream. If you are successful in bringing in an experienced agent into our system, that has passion, grit and integrity, we offer you a bonus per transaction as well as an annual bonus for every successful year the agent stays with Grassroots.
The Roots Foundation
Grassroots has always been known for its philanthropy. Community is #1 for us. In 2018 we formalized our giving back with out not-for-profit, ‘The Roots Foundation’. A portion of every sale that we do goes back to the community into local non profits, sports clubs, groups and organizations. Our goal is to lead and inspire in real estate and giving back.
“OUR CULTURE IS ABOUT SHARING IDEAS, STRATEGY AND SUCCESSES WITH ONE ANOTHER...”
Technology First Approach
Our internal structure for conveyancing and transaction management are completely paperless. With our cutting edge systems, you can work remotely from your home office, a coffee shop, pub or the beach! Save time and save the environment too! We offer industry leading training through our Growth and Admin Specialist – your personal onboarding champion.
BOUTIQUE AND VIRTUAL
The Experience is boutique for the clients and virtual for the agents. Too many ‘virtual brokerages’ lack the boutique touch. Grassroots is local, boutique and game changing while enabling our agents to succeed. The best of both worlds!
"NAMED FAST GROWTH 50, FASTEST GROWING START UPS IN CANADA..."
Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, fastest growing start ups in Canada. A first for an Alberta Real Estate Company. We are exceeding our goal to, by 2025, have over 25 offices and 200 agents across Alberta.
“BE PROUD TO REPRESENT A BRAND THAT REFLECTS WHO YOU + YOUR CLIENTS ARE. HONEST, FUN + HARDWORKING”
DEDICATED GROWTH SPECIALIST
When you join Grassroots, you have a dedicated growth specialist to facilitate every step of your transition from training to branding to print, media and more. Change can be scary, and we have your back! Our Growth Specialist will ensure that you feel welcome, supported and set up for success.
CONTEMPORARY BRANDING WITH THE ABILITY TO CUSTOMIZE
We are an Alberta company and our identity reflects Alberta Grassroots. Be proud to represent a brand that reflects who you and your clients are. We work with you to make our proven branding strategy a success and look great doing it. We have partnered with nine10 to offer branding solutions for all of our agents, new or experienced with Grassroots.
To create the most progressive, hardworking, humble and philanthropic group of Real Estate professionals in Alberta.