Grassroots Advantage


Being the undisputed leaders in technology, marketing, and innovation in Alberta. Continuously and relentlessly researching and implementing new real estate technology.

Local Roots

Leveraging a lifetime of local connections and knowledge to solidify business relationships and aggressively being involved in our business and social community.

Alberta Focussed

Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, fastest growing start ups in Canada. A first for an Alberta Real Estate Company. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta.

Giving Back

Changing the model of how agents pay fees to reduce barriers to entry for new and young agents. Providing higher marketing budgets for our clients and providing the most extensive and productive mentorship in the business.


Our agents are enabled with state of the art technology to make smart and informed business decisions in the demanding and faced paced real estate market.

Forward Thinking

The Experience is boutique for the clients and virtual for the agents. Too many ‘virtual brokerages’ lack the boutique touch. Grassroots is local, boutique and game changing while enabling our agents to succeed. The best of both worlds!

Integral People

Small Brokerage mentality allows us to adapt quickly and change to market conditions in our volatile primary industry based economy.