Grassroots Advantage


We are proud of our small town Alberta roots, with big city marketing and execution. More Albertans are choosing Grassroots Realty Group because our story of hard work, determination, grit and passion resonates with them. We only bring on top quality agents, and we arm them with top quality tech, training and support 24/7. Grassroots Realty Group has the home court Advantage in Alberta..


Being the undisputed leaders in technology, marketing, and innovation in Alberta. Continuously and relentlessly researching and implementing new real estate technology.

Local Roots

Leveraging a lifetime of local connections and knowledge to solidify business relationships and aggressively being involved in our business and social community.

Alberta Focused

Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, fastest growing start ups in Canada. A first for an Alberta Real Estate Company. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta.


Changing the model of how agents pay fees to reduce barriers to entry for new and young agents. Providing higher marketing budgets for our clients and providing the most extensive and productive mentorship in the business.


Our agents are enabled with state of the art technology to make smart and informed business decisions in the demanding and faced paced real estate market.

Forward Thinking

The Experience is boutique for the clients and virtual for the agents. Too many ‘virtual brokerages’ lack the boutique touch. Grassroots is local, boutique and game changing while enabling our agents to succeed. The best of both worlds!

Integral People

Small Brokerage mentality allows us to adapt quickly and change to market conditions in our volatile primary industry based economy. We are a Quality over quantity brokerage. We adapt this in the quality of agents, admin, property managers + support staff.


Our agents utilize Alberta’s Most Advanced Marketing System. We are here to change the game. We are constantly asking ourselves the question, what isn’t working? How can we do it better? If we get to the core of real estate, it all comes down to marketing. Real estate is our passion, and changing the marketing game is our mission.