MORE AND MORE ALBERTANS ARE CHOOSING GRASSROOTS REALTY GROUP
We are proud of our small town Alberta roots, with big city marketing and execution. More Albertans are choosing Grassroots Realty Group because our story of hard work, determination, grit and passion resonates with them. We only bring on top quality agents, and we arm them with top quality tech, training and support 24/7. Grassroots Realty Group has the home court Advantage in Alberta..
June 2017
Registered as a brokerage in Alberta.
Dec 2017
Grows 300% in first year in business
Jan 2018
Opens Calgary office
Aug 2018
Opens property management division
Sept 2018
Wins Chamber of Commerce — Best New Business
April 2019
Kevin O’Leary calls Grassroots ‘ The next big thing in Alberta Real Estate‘
Dec 2019
Opens Edmonton office
Jan 2020
Grassroots hits $1B in real estate transactions
March 2020
Canadian Business magazine Names Grassroots – Top 50 Startups in Canada
May 2020
Opens Fairview office
June 2020
Opens High Prairie office
July 2020
Opens Camrose office
Dec 2020
Grassroots Named Corporate Volunteer of the Year
Jan 2021
Grassroots finishes year at 500% growth since inception
Feb 2021
Open Peace River office
May 2021
Opens Valleyview office
June 2021
Grassroots Property Management hits 500 doors under management
Sept 2021
Opens Westlock office
Oct 2021
Grassroots hits $2B in real estate transactions
Jan 2022
Opens Grande Cache office
Feb 2022
Opens Cochrane office
May 2022
Opens Chestermere office
LEADERS IN TECHNOLOGY
Being the undisputed leaders in technology, marketing, and innovation in Alberta. Continuously and relentlessly researching and implementing new real estate technology.
Local Roots
Leveraging a lifetime of local connections and knowledge to solidify business relationships and aggressively being involved in our business and social community.
Alberta Focused
Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, fastest growing start ups in Canada. A first for an Alberta Real Estate Company. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta.
BETTER MODEL
Changing the model of how agents pay fees to reduce barriers to entry for new and young agents. Providing higher marketing budgets for our clients and providing the most extensive and productive mentorship in the business.
SAAVY AGENTS
Our agents are enabled with state of the art technology to make smart and informed business decisions in the demanding and faced paced real estate market.
Forward Thinking
The Experience is boutique for the clients and virtual for the agents. Too many ‘virtual brokerages’ lack the boutique touch. Grassroots is local, boutique and game changing while enabling our agents to succeed. The best of both worlds!
Integral People
Small Brokerage mentality allows us to adapt quickly and change to market conditions in our volatile primary industry based economy. We are a Quality over quantity brokerage. We adapt this in the quality of agents, admin, property managers + support staff.
BETTER MARKETING
Our agents utilize Alberta’s Most Advanced Marketing System. We are here to change the game. We are constantly asking ourselves the question, what isn’t working? How can we do it better? If we get to the core of real estate, it all comes down to marketing. Real estate is our passion, and changing the marketing game is our mission.