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Join One of Canada's Fastest Growing New Companies
Learn How Grassroots Is Changing the Real Estate Game in Alberta
Death To Desk Fees
Our agents working in satellite communities were tired of being weighed down by expensive desk fees. High fees are driven by brick and mortar shops, top heavy broker salaries, and royalties to big multi-national brokerage headquarters (often not located in Canada). We are locally founded, locally owned, lean and digital. This enables our agents to invest in the tools that make them successful.
THE ROOTS RESIDUAL INCOME PROGRAM
It’s no secret that residual income is the secret to building long-term wealth. Grassroots is growing and we want you to grow with us! Become a Brand Ambassador and create a lifetime passive income stream. If you are successful in bringing in an experienced agent into our system, that has passion, grit and integrity, we offer you a bonus per transaction as well as an annual bonus for every successful year the agent stays with Grassroots.
The Roots Foundation
Grassroots has always been known for its philanthropy. Community is #1 for us. In 2018 we formalized our giving back with out not-for-profit, ‘The Roots Foundation’. A portion of every sale that we do goes back to the community into local non profits, sports clubs, groups and organizations. Our goal is to lead and inspire in real estate and giving back.
100% Commision
Our agents go above and beyond for their commissions. That’s why we charge a small deal fee per transaction, (with a monthly cap) and you keep a 100% of your hard earned commissions. Many brokerages charge a large monthly fee, or take a large portion of their agents commission in lieu. We want our agents to be able to spend their commissions re-investing into their businesses and spending their free time enjoying our beautiful province.
“WE WANT OUR AGENTS TO RE-INVEST their commission INTO THEIR BUSINESSES, not their desk fees...”
Success Stories
Darlene Repka-Smith, Associate Broker/Realtor
Dar has been a Realtor in GP for 21 years. She loves working at Grassroots because of the young energy and enthusiasm of all its Realtors. She is so proud of her son and boss Yuri and his partners who have raised the bar in real estate innovation in our great City. We all work hard, play hard and give back to the community. We know what’s important in life!
Ray Haakstad, Realtor
I’ve now been in real estate for 2 years. Both years have been spent at Grassroots and I can honestly say that it is by far the best place I have ever worked. I couldn’t imagine a better brokerage to be at whether it is as a rookie realtor or as a veteran. Any time I have needed advice or guidance, there has been an available mentor. If you ever need a favour, it’s not hard to find a willing coworker. It wasn’t long after I started that I was suddenly spending all my free time with other members of the “Roots Crew”. That’s what it is like to work here – your coworkers become your friends or even family.
Dayna Serafin, Realtor
I spent the better part of my career searching for a brokerage, a group of people that shared the same goals, core values and hard work ethic as me. When I met with Grassroots they showed me they offer so much more than that. The family dynamic they have created here has been the best support system I have ever had in this industry and our standard for client care and service surpasses everyone’s expectations.
I learned that this family is also a team that strives for excellence, and we achieve just that, together.
Kris Waye, Property Manager | Commercial Realtor
I’ve had an interest in real estate for a long time and started buying my own rental properties. In the fall of 2017 I met with the partnership group at Grassroots shortly after they established the brokerage, having only 6 agents at the time. I thought they were headed for big things and knew it was the right place for me and my business.
Fast forward to now, fall of 2020, my PM team is now at 13, we are quickly becoming the largest PM business in town, and will soon be representing the brand in other cities. This could not have been accomplished without having a solid brand and brokerage behind us. The vision and dedication to service excellence by the whole brokerage has provided us with amazing visibility and immediate presence in Grande Prairie. The integrity represented by Grassroots is unmatched.
Lisa Saastad, Realtor
I’ve been with Grassroots Realty Group from the beginning, making the transition from a small real estate brokerage as an unlicensed assistant. What drew me to Grassroots is the new twist they were placing on real estate. Being aggressively innovative, allowing freedom for creativity, encouraging team building, creating a family felt connection leading to support, and growth! I’m honoured and proud to say I’m now a Realtor® on the Yuri Smith Real Estate Team and owe many of my successes to the support I have received from the brokerage!
Yuri Smith, Realtor | Owner
My parents always raised me with a mentality that if I didn’t like something, to change it. That’s what we did in 2017. After starting a successful Real Estate Career at one of the national franchises, I was tired of the lack of support, training, and mentorship. We founded Grassroots to have a fun, positive, progressive environment where real estate professionals could take their business to the next level. I couldn’t be prouder of our team, and our partnership group is very excited to expand our dream across Alberta!
Morgan Maclean, Realtor | Owner
Born and raised in Grande Prairie and after several years in the industry what attracted me to join the Grassroots partnership group in 2017 was its focus on gathering local industry professionals connected within the community all with a fierce passion for real estate and a desire to change the real estate game. From our mentoring process to our innovation, technology, and creative marketing strategies we’ve accomplished just that. At Grassroots Realty Group, we just do it differently! Supporting each other to grow together, I couldn’t be prouder to be part of this dynamic and enthusiastic team we call the “Roots Crew”.
Justin Wiechnik, Realtor
A career in real estate means having the opportunity to be an entrepreneur and Grassroots Realty Group is a team of highly motivated entrepreneurs who know how to bring a level of service that this industry has never experienced before. Starting with an incredibly talented ownership team down to every agent and team member, we are all highly motivated entrepreneurs who thrive on doing more than the status quo. It’s no shock that Grassroots Realty Group harbours some of Alberta’s top agents and continues to be one of the fastest growing brokerages. I’m a top producing agent in the Calgary and surrounding area market and I have Grassroots to thank for allowing me to let my entrepreneurial spirits take charge to build a thriving business that my clients are going absolutely crazy over.
Josh Desgagne, Realtor
As a brand new agent starting out in 2017, joining Grassroots was & continues to be the best decision I could have ever made. The nurturing environment and numerous support systems offer a huge opportunity to succeed in a very difficult industry.
From the partnership group down to the newest of licensees, our company operates with the primary focus of watching all of our agents break barriers & grow. With the competitive aspect of the business we are in, this truly sets Grassroots apart from any other Real Estate brokerage.
Cory Pelchat, Realtor
Grassroots Realty Group. It’s different, it’s unique and always evolving. I think that’s what makes it so great. Yes it’s new but the ideas and drive that is in behind the scenes is not new. The ones who started it always knew exactly what they wanted, the ideas and the drive were always there. They’ve attracted agents with similar goals and ethics. Establishing a business that delivers exactly what it markets. This is why being apart of this team was so important to my brand. It represents everything I aspire to be while working alongside some of the kindest most hard working agents Grande Prairie has to offer. I am proud to call my Real Estate Home Grassroots and look forward to the growth these industry leaders will take us. #JOINTHEMOVEMENT
Sukhu Babrah, Realtor
I joined Grassroots Realty Group nearly 2 years ago as I made the transition into Real Estate from the Social Work field. What drew me to the company was the local brand, savvy agents and culture. Not to mention their use of innovative modern world technology to better attract consumers, which continues to set them apart. I have and continue to receive a tremendous amount of support to help me become a better Realtor each and every day. Grassroots Realty Group is the game changer in modern day Real Estate, HIGHLY RECOMMEND!
Ryan Wood, Realtor
GrassROOTS says it all. This brokerage has its meaning within its own name! Although each of us agents are in it for ourselves there is a true TEAM and everyone is willing to provide assistance, extra insight and coverage if needed. Grassroots has also shown true care and understanding for their agents and their families. I was excited about the new and modern innovated marketing ideas. The competence of the conveyancing officers and using transaction desk was very new to me but has been a very efficient source. I am more than excited to see what the brokerage brings to the future!
Robert Hart-Moore, Realtor
Grassroots Realty Group is a leading real estate brokerage in Alberta and what a pleasure it is to be part of the team! As a new realtor they have given me the mentorship and tools to be part of the best in the business. In my first year I was able to close a large number of deals and had opportunity to list a number of great properties culminating in a “Rookie of the Year Award” and setting me up for a successful second year! I am now looking at healthy career in the Peace Country real estate market thanks to my success with Grassroots! I could not imagine a real estate career anywhere else but at Grassroots. The team is constantly striving to be leaders in the Alberta real estate market. If you’re thinking of buying or selling look no further! We are here to ensure you have the best experience.
Kaylee Carrier, Realtor
Once I made the decision to become a Realtor, I knew I wanted to be part of Grassroots. I loved their logo and their reputation was growing fast.
Grassroots environment is fun, happy, edgy, new and exciting.
Now being part of Grassroots, everyone makes me feel so welcomed and supported in the growth of my business. Grassroots is like a family and always has my back. I wouldn’t want my name attached to any other!
Colleen Dombrova, Realtor
I’ve been a team member of Grassroots Realty Group from the very beginning. I’ve always been a business person and have enjoyed growing businesses and raising a family in the vibrant Grande Prairie community. Joining Grassroots was an easy decision as it provided an exciting, dynamic and supportive environment that enabled me to build my new career in Real Estate. I continue to enjoy working with my colleagues and appreciate the forward thinking and ambitious spirit of our management team. Together we grow, individually and as an organization and through that growth we are able to support our community by giving back to many local organizations. I’m proud to be a member of the Grassroots family and I look forward to our continued and combined success!
Angela Gillon, Realtor
Where I love to work would be an understatement. I made the best decision over 2 years ago with joining this amazing brokerage. It was a breathe of fresh air and I could never imagine working for a different brokerage. The people, atmosphere and knowledge bring us all together as one big team. We are a brokerage that not only offers top of the line Realty services but we engage ourselves in community involvement and love to give back. We are innovators, deal making, marketing machines. I love Grassroots and all the crew.
Continuous Mentorship
Growth is not linear. Join Grassroots and gain access to dedicated trainers and 24/7 mentorship. No matter the stage in your career, we have you covered. Our partners, brokers and in house training team, will elevate your marketing game!
GROWING ACROSS ALBERTA
Local. Boutique. Game Changing.
JOIN ONE OF CANADA's FASTEST GROWING NEW COMPANIES.
“BE PROUD TO REPRESENT A BRAND THAT REFLECTS WHO YOU + YOUR CLIENTS ARE. HONEST, FUN + HARDWORKING”
DEDICATED GROWTH SPECIALIST
When you join Grassroots, you have a dedicated growth specialist to facilitate every step of your transition from training to branding to print, media and more. Change can be scary, and we have your back! Our Growth Specialist will ensure that you feel welcome, supported and set up for success.
CONTEMPORARY BRANDING WITH THE ABILITY TO CUSTOMIZE
We are an Alberta company and our identity reflects Alberta Grassroots. Be proud to represent a brand that reflects who you and your clients are. We work with you to make our proven branding strategy a success and look great doing it. We have partnered with nine10 to offer branding solutions for all of our agents, new or experienced with Grassroots.
Stony Plain
Fort McMurray
Fort McMurray
View LocationHigh Prairie
Peace River
Leduc
Edmonton
Sherwood Park
Canmore
Hinton
Airdrie
Lethbridge
Wembley
Camrose
Calgary
Westlock
Banff
Coaldale
Drayton Valley
St. Albert
Lloydminster
Fort Macleod
Valleyview
Chestermere
Pincher Creek
Medicine Hat
Medicine Hat
View LocationSpruce Grove
Acme
Red Deer
Grande Cache
Fairview
Grande Prairie
Linden
Jasper
Jasper
View LocationSexsmith
Cochrane
Okotoks
Beaverlodge
BOUTIQUE AND VIRTUAL
The Experience is boutique for the clients and virtual for the agents. Too many ‘virtual brokerages’ lack the boutique touch. Grassroots is local, boutique and game changing while enabling our agents to succeed. The best of both worlds!
AGENT CONCIERGE
Grassroots is dedicated to supporting Agents and helping them succeed. We offer Agent Concierge Services for Transaction Desk and Media Design in house!
GROWTH DRIVEN
Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, fastest growing start ups in Canada. A first for an Alberta Real Estate Company. We are exceeding our goal to, by 2025, have over 25 offices and 200 agents across Alberta.
“OUR CULTURE IS ABOUT SHARING IDEAS, STRATEGY AND SUCCESSES WITH ONE ANOTHER...”
COLLABORATIVE CULTURE
Our Culture is about sharing ideas, strategy, + innovation. Our model is based on individuals thriving by working together, and creating new ideas and innovating in the real estate space. Our work atmosphere focuses on maximizing agents distinct skill sets and competencies through teamwork.
Technology First Approach
Our internal structure for conveyancing and transaction management are completely paperless. With our cutting edge systems, you can work remotely from your home office, a coffee shop, pub or the beach! Save time and save the environment too! We offer industry leading training through our Growth and Admin Specialist – your personal onboarding champion.
Join Grassroots
Select a Location
Hover, click or tap on a location on the map to the left to learn more.
JOIN OUR TEAMFort McMurray
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
JOIN OUR TEAMHinton
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Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
JOIN OUR TEAMJasper
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Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
JOIN OUR TEAMLloydminster
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
JOIN OUR TEAMMedicine Hat
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
JOIN OUR TEAM