
change in the real estate industry
Learn How Grassroots Is Changing the Real Estate Game in Alberta
Growing Across Alberta
Local. Boutique. Game Changing.



















Select a Location
Hover, click or tap on a location on the map to the left to learn more.
Join Our TeamLloydminster
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamLethbridge
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamRed Deer
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamCanmore/Banff
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamFort Mac
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamMedicine Hat
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamHinton
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamJasper
You Could Start This Location
Are you a Realtor® with a few years of experience under your belt? Tired of the old desk fee structure? #ChangeTheGame
Join Our TeamCollaborative Culture. No Bullsh*t.
GRASSROOTS advantage
1. Death to Desk Fees
Our agents working in satellite communities were tired of being weighed down by expensive desk fees. High fees are driven by brick and mortar shops, top heavy broker salaries, and royalties to big multi-national brokerage headquarters (often not located in Canada). We are locally founded, locally owned, lean and digital. This enables our agents to invest in the tools that make them successful.
2. 100% Commission
Our agents go above and beyond for their commissions. That’s why we charge a small deal fee per transaction, (with a monthly cap) and you keep a 100% of your hard earned commissions.
3. The Roots Residual Income Program
It’s no secret that residual income is the secret to building long-term wealth. Grassroots is growing and we want you to grow with us! Become a Brand Ambassador and create a lifetime passive income stream.
4. Technology First Approach
Our internal structure for conveyancing and transaction management are completely paperless. With our cutting edge systems, you can work remotely from your home office, a coffee shop, pub or the beach! Save time and save the environment too!
5. CONTEMPORARY Branding WITH THE ABILITY TO CUSTOMIZE
We are an Alberta company and our identity reflects Alberta Grassroots. Be proud to represent a brand that reflects who you and your clients are. We work with you to make our proven branding strategy a success and look great doing it.
6. Continuous Mentorship and Training
Growth is not linear. Join Grassroots and gain access to dedicated trainers and 24/7 mentorship. No matter the stage in your career, we have you covered. Our partners, brokers and in house training team, will elevate your marketing game!
7. Quick and Simple Transitions
Thinking of making a change? Our Management and design team will make the move simple, stress free and cost effective. Our proven templates for listing and buyer packages, cards, signs and websites will have you accelerating your sales in no time.
GRASSROOTS advantage
8. Boutique and Virtual
The Experience is boutique for the clients and virtual for the agents. The best of both worlds!
9. Growth Driven
Grassroots is focused on rapid and meaningful growth in Alberta. Named Fast Growth 50, #(xxx) of 50 fastest growing start ups in Canada. A first for an Alberta Real Estate Company.
10. Shark Approved
Kevin O’leary knows a winner when he sees one. That’s why he recognizes Grassroots as the next big thing in Alberta Real Estate.
Supportive Mentorship & Training
Grassroots Success Stories